Four principles guide how we build software that turns conversation into computation.
Rather than building products that are enhanced by AI, Stratara builds products where the core is AI. Products that were impossible to build just a couple of years ago.
Stratara products use AI to power the user experience as much as the engine below the hood - it's the front end, the back end and everything in between. It's AI built with AI, for humans.
When building a product it's critical to first identify its core purpose, the core value that it delivers. That core purpose drives every part of the build. This approach leads to good designs that make sense, rather than features recycled from other products.
For example when building POTUS, the leading principle is not to build a "strategic presidential simulator". That is merely a product description. The leading principle is to make the user feel like the president. This seemingly small difference at the foundation level leads to fundamentally different products down the road.
Stratara turns AI into a force for speed. AI takes on the bulk of the work. That lets one person match what a whole team did before.
AI is leveraged everywhere possible - so that the human can do what they're (for now) uniquely capable of. The benefits of a single person owning the full creative vision and end to end execution brings enormous benefits in both product depth and execution speed. Until very recently this was not possible for a complex business operation - and some would argue it still isn't. Stratara will prove them wrong.
All of the above principles enable Stratara to pack depth into its products. Depth is all about layering - "Strata", in Latin. Stratara products are layered in a way that gives its products true depth that needs to be experienced.
The depth becomes apparent through, for example, the steady internal logic across the product universe, consistent design language and characters with real drives and backstories which make them feel like real people.